The Week Of Asking For Toilet Paper And Toothpaste: Letter to Charmin

Today's Letter:

Dear Charmin,

Beneath the soft and cuddly cartoon family of bears you use to sell your product, you are hiding a very ugly secret: You don't like bears.

How do I know this? Because happy bears live in the company of trees (as shown in your advertisements). And you don't care about trees.

I was reading on the Natural Resources Defense Council's website that: "If every household in the United States replaced just one roll of virgin fiber toilet paper (500 sheets) with 100% recycled ones, we could save 423,900 trees."

I also read on their website that your toilet paper is made out of 0% recycled paper.

Knowing how much of a difference you could make by replacing just a small percentage of your paper with recycled stock, why do you keep insisting on making your product as you do?

This seems so unkind of you: to the trees, to the bears, and to the future consumers whose world is being made a little less lush and green everyday because of you.

Please change the materials you make your toilet paper from. I have no doubt that your current customers will remain loyal to you, and you might even attract some new customers as a result of your choice to make a more responsible product.